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Seattle born, LA based singer/songwriter UMI is poised to become the next unstoppable R&B songstress à la Jorja Smith. A student at University of Southern California, the songwriter incorporates a mix of alternative neo-soul, R&B and lo-fi production seamlessly into her work in a way which feels, at once, both timeless and timely.
While the timeless feel to her tracks reveals a certain maturity often unseen in young artists, the timeliness of the work presents a fresh and topical amalgamation of genres. Her latest song, “Remember Me,” serves as a perfect example of this duality. Although reminiscing on past love is a classic subject, used many times in the past, UMI reinvents it for modern R&B.
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